Certify cards

Dissemination

Review and dissemination

"I think performers are all show-offs anyway, especially musicians. Unless you show off, you're not going to get noticed."

Elton John

You’ve just created a video and you’re excited to share it with the whole world, congratulations! Welcome to the next step – that is trying to get your work seen. It might feel like you’ve done all the hard work already but … this step requires attention and planning as well. After all, if no one, or in fact if your prospective employers, won’t watch your digital story, all the hard work will be fruitless. 🍒 It is important to prepare a publicity plan. Here’s a couple of things to take into account:

Are you planning to attach this video with your application?
Maybe you’d like to circulate it to a wider audience?
Which channels are you going to use to distribute and why?
Where do hiring managers advertise the job? Maybe targeting them on those platforms eg. Linkedin woudl be

If you’re going to be using social media to distribute your video CV, it might be worth doing a relevant hashtag research to discover new opportunities to reach your potential employers. For instance, Tik Tok launched a video CVs programme in 2021 and in order for their resumes to be considered, people were asked to add #TikTokResumes hashtag.

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Communication skills

Collaboration

“The difference between the almost right word and the right word is really a large matter—it's the difference between the lightning bug and the lightning.”

Mark Twain

Good communication skills are key to effective collaboration in the 21st century. If you can communicate your ideas clearly and concisely, you can reduce the likelihood of mistakes and misunderstandings. If effective communication is your strong suit – be sure to mention it! The question is how, right? Here’s a couple of prompts that might help you get the ball rolling:

Can you write emails, write blog posts and/or other types of messages that are clearly formatted, skimmable and get your point across?
Can you edit information and repurpose content and then adapt it to different platforms/channels?
Are you capable of evaluating your audience and tailoring communication accordingly?
What makes you think that you’re a good communicator?
Can you convey your ideas clearly and concisely?

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Dealing with unwanted emotions

Self-management

“It takes something more than intelligence to act intelligently.”

Fyodor Dostoyevsky

We all have bad days but not everyone deals with them in the same way. You can be sure that in any workplace, you will have to deal with other people’s unwanted emotions as well as your own. If you pride yourself on being able to manage your emotions and maintain a healthy and pleasant work environment, you can mention this in your video CV. How? Try answering these questions for starters:

How do you deal with unwanted emotions, do you let them get in the way or do you maybe have a strategy how to manage them?
How do you manage unwanted emotions?
How do you deal with angry/agitated colleagues? Do you let their emotions transfer onto you? Or maybe you have methods/strategies how to calm your colleagues and help them?

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Strategic thinking

Creativity

“The most reliable way to predict the future is to create it.”

Abraham Lincoln

Creativity + planning = strategic thinking, and if you’re good at it, remember to mention this skill in your video CV!

What are your career goals? Are your ambitions reasonable and in line with the organisation’s/company's goals?
How and if you would change the company/organisation?
How would you contribute to its growth?
Can picture what the organisation could transform into with you?
You could possibly show your prospective employers what it would be like to work with you.

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Filming

Execution

“Before you say ‘cut,’ wait five more seconds.”

Wim Wenders

Filming Checklist: audio

Film in a quiet place in order to avoid background noise and interruptions.
Make sure that you’re not talking too fast and that you’re making pauses after each sentence/section.
If you can, use an external microphone

Filming Checklist: video

Film in a bright room.
Avoid filming outdoors.
Put the camera between the source of light and the subject.
Place your subject in the center of the frame, looking directly into the camera, with the eyes on approximately ⅔ of the height of the image.
Leave a little bit of headroom above the top of the head but not too much.
Avoid cluttered backgrounds.
Place your camera at the eye level of the subject.
Use a tripod, or mount the camera to something stable.
Do NOT use the zoom of your mobile phone
Adjust resolution settings of your camera and record in Full HD (1080p)
Sit 0,6-1m away from the camera

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Won any awards for your creative projects? Remember to mention them!

Creativity

“I don't deserve this award, but I have arthritis and I don't deserve that either.”

Jack Benny

Remember to mention any awards you’ve won for your work! It might help you stand out as well as highlight your interests and expertise. When talking about awards you’ve won remember to 👇

Include the date
Mention issuing organisation
Identify what you received awards for
Prioritise, only mention awards that might be relevant to the position
Keep it short and sweet
Mention how this recognition is relevant to the position you’re applying for

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Initiating change

Flexibility

“What you're supposed to do when you don't like a thing is change it. If you can't change it, change the way you think about it. Don't complain.”

Maya Angelou

Flexibility competence could be demonstrated by discussing how one initiates change. For instance:

If you see that something could be improved, would you go out of your way to suggest changes? If you would, do you maybe have an example to give?
Are you the one that initiates change in your organisation?
Do you engage with other people working in your industry and constantly look for networking opportunities that might lead to collaborations?
Do you try to constantly learn new things and then apply them in practice?

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Editing

Execution

“The notion of directing a film is the invention of critics - the whole eloquence of cinema is achieved in the editing room.”

Orson Welles

It is easy to underestimate the amount of work that goes into editing your video. It’s predominantly a technical process, but the creative aspects are crucial to the success of your story. We suggest using WeVideo, which is an online, cloud-based video editing platform that works in web browsers and on mobile devices (Android and iOS) but there are many alternatives. For example:

Microsoft Video Editor (FREE in Windows 10)
Blender (FREE)
iMovie (FREE for iOS)
Lightworks (FREE)

It is very important that you make sure you’re not breaching any copyright related regulations. It is safest to use only material that you create yourself, but if you choose to use other images, music or videos, it is always a good idea to check the licensing information and obtain permission where necessary.

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